Global: America remains the most admired country globally in the 2010
Anhold-GfK Roper Nation Brands Index
Uncertain Economic Climate Leads To Shift In Rankings for Southern European Nations - Sizable Gains Seen Among Some BRIC Nations
New York, USA, October 12, 2010 - The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor. Results from the 2010 Anholt-GfK Roper Nation Brands Index (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the second year in a row as the country with the best overall brand. Among the top 10 nations, Southern Europe has seen several changes, with Spain no longer part of the top 10, and Italy overtaken by Canada. France is now ranked lower than Germany.
"After last year, which saw the United States make such a significant leap in its standing to the top nation spurred by the election of President Obama, the reputation landscape of the countries comprising the top 20 have remained relatively stable,” said Simon Anholt, NBI founder and an independent advisor to over a dozen national governments around the world. "However, the uncertain global economic climate, combined with financial bailouts, natural disasters and civil unrests have created some interesting shifts, especially among southern European nations.”
Anholt-GfK Roper Nation Brands Index
Overall Brand Ranking (Top 10 of 50 Nations)
2010
2009
1United States
United States
2
Germany
France
3
France
Germany
4
United Kingdom
United Kingdom
5
Japan
Japan
6
Canada
Italy
7
Italy
Canada
8
Switzerland
Switzerland
9
Australia
Australia
10
Sweden
Spain, Sweden (tie)
Source: 2010 and 2009 Anholt-GfK Roper Nation Brands Inde
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