“You look your most attractive when you have a strong jawline ['käklinje'],” says Peter Hurley, a portrait photographer in New York City who has taken head shots for some 30,000 people, including the likes of Mikhail Baryshnikov and Ariana Grande. To accentuate and define your jaw, elongate your body and neck by imagining you’re being pulled up by a string attached to the top of your head. Once you’ve giraffed yourself to the best of your ability, jut your forehead and chin toward the camera.
More symmetrical faces might look good straight on, but you’ll probably want to turn your head slightly to highlight a particular side. Hurley finds that most people have a more attractive “good side,” which tends to correspond with where they part their hair. To find yours, shoot a series of three selfies: First look straight at the camera, nose at 12 o’clock; turn to the right, nose at 1 o’clock; then to the left, at 11 o’clock. “Everyone has a sweet spot,” Hurley says.
Don't say cheese or open your lips unless you’re genuinely laughing.
