Stig Östlund

onsdag, april 10, 2013

Coffee, From the Land of Tea

China's coffee consumption market is currently expanding at an annual rate of 10 to 15 percent. The major producing area of high-quality Pu'er tea has become the country's primary coffee growing region in southwest China's Yunnan Province


A Bigger Piece of the Bean
China is now the fifth biggest global coffee market for Nestlé measured by sales. Chinese consumers are addicted to foreign brands when it comes to coffee. What they may not know is that foreign brands often use China-produced coffee beans.
In recent years, more local farmers have turned to the more lucrative coffee crop, which thrives in the mountainous areas of Yunnan Province.
 

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