Stig Östlund

torsdag, juni 10, 2010

3-D commercials are coming too‏

Walt Disney Co.'s ESPN has persuaded three advertisers -- Procter & Gamble, Sony Corp. and its sister production company Pixar -- to make 3-D commercials for the Friday debut of the sports cable powerhouse's new channel. ESPN 3-D, which will open with coverage of the World Cup, is available in about 50 million homes, but the number of consumers with 3-D television sets is minuscule.  /L A Times

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