In the drawer of my hotel room in Älmhult, there is a copy of the Gideon New Testament and the 2013 Ikea catalogue. That is because I am staying in the Ikea Hotel, in a small town in Småland, southern Sweden – “the beating heart” of the world’s largest furniture company. The twin publications are the first sign that this is no ordinary town, but the centre of a cult: Northern Europe’s very own Pyongyang, where the Allen key has replaced the nuclear bomb, and Ingvar Kamprad, Ikea’s founder, is the locals’ Kim Il-Sung.
"---Like nearly everyone I meet in Älmhult, Preutz beams when I ask whether he likes the town. “I love it!” He laughs when I say he sounds as if he’s been brainwashed.---"
Read more: http://www.businessinsider.com/visiting-ikea-hometown-in-lmhult-2012-10#ixzz2AwY8mGNr
Kamprad (from the net) |