Furniture Maker Has the Cash-Strapped Consumer in Mind as It Battles to Penetrate Spain and the U.K.
ALMHULT, Sweden—Mikael Ohlsson, the 53-year-old chief executive of IKEA, the world's leading home-furnishings retailer, says he is not overly worried about higher commodity prices, adding that his company will continue to cut prices this year and next.The Swedish company famous for its low-cost, ready-to-assemble furniture has made its fortune by trimming costs throughout the production chain then passing savings to its customers through lower prices.
"What decides how much a lamp should cost? Only imagination sets the limits. And we constantly strive to use materials better and transport our products more efficiently," says Mr. Ohlsson, who began his 31-year career at the company in the carpet section of the IKEA store in Linkoping in Southern Sweden. /THE WALL STREET JOURNAL
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