Stig Östlund

onsdag, juni 15, 2011

Breaking: Warner Bros. becomes first Hollywood studio to offer movies on demand to Chinese TV viewers

Warner Bros. Entertainment says it is the first Hollywood studio to offer its films to Chinese viewers nationwide via their TV sets. Consumers in China will be able to watch newly released films and older titles, starting this summer, using pay-per-view and video-on-demand services. The distribution agreement was reached between the studio's joint venture in China, CAV Warner Home Entertainment Co., and technology provider You On Demand Media, which has the potential to reach 200 million cable households.

LOS ANGELES TIMES

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