Paris St.-Germain, the perennial French soccer champion, is using branding and Paris’s reputation as a global fashion hub to forge its 21st-century identity.
Neymar, left, with his teammate Adrien Rabiot. The team is wearing its new Jordan Brand uniforms in the Champions League this season
Nike also redesigned the classic look of the team’s primary jersey, worn here by Kylian Mbappé. The move angered some longtime fans.